Jags attends Imbibe Live 2017

The Jag’s team were very excited to take part in the amazing Imbibe Live 2017 drinks festival this year and we must say it was a roaring success.

Imbibe Live is the largest drinks festival in Europe and is a who’s who for anybody that sources, buy, or sells in the licenced on-trade industry.

Imbibe is the only event that focuses on every aspect of the drinks industry including everything from tea and coffee right through to bespoke spirits and artisan gins and whiskeys, and also include other industry related products such as glassware. Over the two day event there was a pleasant mix of well known brands with plenty of new faces in the game giving the whole event an atmosphere  that is completely unique and based on giving the visitors an enhanced experience.

With over 1000 drinks brands as well as tasting and educational seminars the footfall at the event was phenomenal and the venue for the event being the Kensington Olympia was perfect for the sunny weather giving a kind of holiday vibe, and a great place for networking also.

The Jag’s stand was a hub of activity for the whole 2 days featuring products from industry leaders Bonzer, Elia and Beaumont displaying stunning and creative barware, as well as beaumont’s popular ODK cocktail purees and syrups.

Another huge success for the Jag’s stand was our interactive screen displaying our fantastic #shakerface competition, this was extremely popular bringing over 200+ people to the stand and  the whole concept was centered around creating a short gif or video of the visitors holding a cocktail shaker and giving their best #Shakerface which was then uploaded to social media with the #shakerface competition winners being announced at the beginning of september and winning a stunning  Bonzer Heritage Bar Kit worth £289.00.

Overall the whole event was a fantastic experience for the  Jag’s team and we would also like to say a huge thanks to all who visited the stand and also to East One whose marketing and social media helped boost the stand and the Shakerface massively, we can’t wait till next year to do it all over again.

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